Yevheniia Lysenko

Speak so
people believe you.

I help executives, experts and public figures sound confident and genuine — on stage, on camera, and in the conversations where a lot is at stake.

With care, in confidence, and with honesty.

You won’t find client names here. You never will.

Yevheniia Lysenko
  • 12 years at DHL Express
  • twice the top sales result in Central & Eastern Europe
  • MA in Philology
  • voice actress
  • English · українська

IAbout

Hello.My name is Yevheniia.

Friends and clients call me Jane. For more than fifteen years my work has been conversation: with a client, with a team, with a room. And all this time I have watched the same thing happen: people are not persuaded by pressure. They are persuaded by clarity, calm and respect.

and by knowing when to stop talking

I spent twelve years at DHL Express. I started in customer service and grew into a sales representative and in-house trainer. I negotiated, built presentations, and taught colleagues to talk with a client in a way that makes them want to come back.

twice — the top sales result in Central & Eastern Europe

By training I am a philologist; by calling, a voice person. I led a public speaking club in Kyiv, I work as a voice actress, I dance tango, play the guitar and am trying my hand at stand-up. It is all about the same things: rhythm, pause, breath, and contact with whoever is in front of you.

tango, by the way, is the best textbook on pauses

Today I live in Croatia, lead sales at an international technology company — and help people whose words are in the spotlight speak so that they are listened to. And believed.

The path

  1. 2003–2008Faculty of Philology: BA and MA, Ukrainian and English
  2. 2008–2012DHL Express, customer service: thousands of conversations, each one needing to be heard and resolved
  3. 2012–2020DHL Express, sales and in-house training: negotiations, presentations, coaching teams
  4. KyivLeader of a public speaking club
  5. since 2022Pula, Croatia: consulting, SaaS sales, entering a new market
  6. todaySales Director for Central & Eastern Europe. One-to-one work with public figures, and a signature course in the making

IIWho I help

Who comes to me

Some of my clients are people you would recognise in the street or on the news. Others are about to step out for the very first time. They have one thing in common: a lot depends on how they speak.

  1. 01

    Executives and founders

    Speaking to your team, your board, your investors. When a decision depends on your words.

  2. 02

    Public figures and politicians

    Speeches, debates, press encounters, awkward questions. When every word may be quoted.

  3. 03

    Experts and speakers

    Conferences, podcasts, interviews. When you know a great deal and have twenty minutes on stage.

  4. 04

    Those stepping into the public eye

    First camera, first stage, first live broadcast. When it is frightening, but it is time.

  5. 05

    Sales teams and negotiators

    Presentations and pitches. When you need to be believed — without pressure or tricks.

How the conversation usually begins

  • I’m speaking at a forum in two weeks and don’t know where to start
  • My voice gives out the moment the camera turns on
  • I get to the point, yet somehow no one hears me
  • I know too much — and drown in the detail
  • I dread the Q&A more than the speech itself
  • I have an interview coming up and mustn’t say too much
  • I want to sound like myself — only more confident

IIIApproach

How I work

No “perfect speaker” templates and no rehearsed gestures. We look for a manner that feels comfortable and true to you.

  1. i.

    Confidentiality

    I never name my clients — not on this site, not in conversation. What is said in our sessions stays between us.

  2. ii.

    Honest feedback

    I tell you what I see and hear: gently, but without flattery. Otherwise you would simply be wasting your time.

  3. iii.

    Practice from the first session

    Minimal theory. You speak — we unpick it — you speak again. By the end of the session it already sounds different.

  4. iv.

    Your voice, not someone else’s mask

    I don’t remake people. A strong speech is you — only calmer, clearer and freer.

  5. v.

    Help, not a sale

    If my work isn’t right for you, I will say so plainly — and suggest what would serve you better.

An orator is a good man, skilled in speaking.
Quintilian, Institutio Oratoria, quoting Cato the Elder

Four steps

  1. 1

    First call

    A short conversation: what is ahead, what you want, what is in the way. I will tell you honestly whether I can help.

  2. 2

    Review

    I listen and watch how you speak now — live or on a recording — and name the two or three things that will make the biggest difference.

  3. 3

    Practice

    We work on the speech, the voice, the pauses and the answers to questions. We rehearse until it feels calm.

  4. 4

    Your moment

    I stay in touch right up to the event. Afterwards, a short debrief: what worked and what to take with you.

IVConsultations

One-to-one consultations

Three formats — from a single session before a talk to ongoing work. We will decide together which one suits you when we first speak.

Where
Online — from anywhere in the world. In person — in Croatia and by arrangement.
Languages
Ukrainian and English.
Fees
They depend on the task. I will name the fee when we first speak — before any work begins, with no surprises.

Tell me about your task

A couple of sentences is enough. I reply personally.

Hello, Yevheniia.

My name is.

I’m interested in.

It is easiest to reach me:

VStories

Stories without names

For many of my clients it matters that the work on their speaking stays behind the scenes. So these stories carry no names — only what changed.

  • sample text
    I arrived with forty slides and a fear of forgetting my lines. I left with one core idea and three stories. For the first time, people came up afterwards not “for the deck” but to talk.
    Founder of a technology companybefore a talk at an industry conference
  • sample text
    It mattered to me that nobody knew I was working with someone. Nobody found out. All they noticed was that I had stopped rushing and started to hold a pause.
    A public figurepreparing for a series of interviews
  • sample text
    Nobody taught me to “be an orator”. I was helped to stay myself — just without the tremor in my voice. For the first time, the board heard me out to the end.
    Head of a business unitfirst presentation to the board
  • sample text
    I couldn’t stand my own voice on a recording. A month later I had stopped replaying episodes with a wince — and started getting letters from listeners.
    An expert and podcast hostwork on voice and camera

Names withheld at the clients’ request.

What are they, it would seem — just words… Words and a voice, and nothing more. And yet the heart beats and comes alive on hearing them!
Taras Shevchenko, from a poem of 1848, in translation

VISignature course · in the making

A course for those whose words will be in the spotlight

A practical public speaking course for future and current public figures. Eight modules — from stage fright to the press conference. Each comes with exercises you can use the very same day.

Who it is for

  • Those heading into politics, public service or a senior role
  • Executives and founders who will speak on behalf of a company
  • Experts and authors stepping in front of a camera or onto a stage
  • Anyone who wants to stop dreading the word “presentation”

What it will teach you

  • To work with nerves rather than fight them
  • To build a speech people remember: opening, core message, close
  • To use your voice, the pause and your body
  • To answer awkward questions calmly
  • To speak to cameras and journalists

Programme

The course is still being written. The full programme stays closed until launch — the waitlist will see it first.

  1. 1

    Why speak in public

    The speaker’s three pillars: preparation, practice, presence. Your key message — in one sentence.

  2. 2

    Confidence and stage fright

    Why nerves are normal and how to turn them into energy: breathing, mindset, the first thirty seconds.

  3. 3

    Structuring a speech

    A strong opening, a clear middle, a close people remember. A speech for one minute and for twenty.

  4. 4

    Voice, body, presence

    opens at launch

  5. 5

    Connecting with an audience

    opens at launch

  6. 6

    Questions and improvisation

    opens at launch

  7. 7

    Camera, interviews, crisis

    opens at launch

  8. 8

    The stage

    opens at launch

Waitlist

I will write when the start date is set, and you will be the first to see the full programme. One or two emails — only when there is something to say.

VIIDaily note

Today’s leaf

Twenty seconds on public speaking — every day or every other day. A short tip from practice, or a thought from someone who tested it on themselves.

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Sunday15November

Tip

Said it? Stop.

Once you have made your point, stop. The worst lines in interviews and negotiations are born in the pause after a good answer, when you are tempted to add something. The silence after a full stop is working for you.

≈ 20 secondsIn the author’s voice — soon
All notes

VIIIQuestions

Frequent questions

Will anyone find out that I am working with you?

No one. I don’t publish names, post photos together or mention clients in conversation. If needed, we will sign a confidentiality agreement.

I have never spoken in public. Is it too early for me?

It is exactly the right time. Starting from scratch is easier than unlearning: we will build habits that suit you from day one.

How many sessions will I need?

It depends on the task. Sometimes one review before a talk is enough; sometimes it takes a series. I will tell you honestly once we have spoken.

Are sessions online or in person?

Mostly online: it is convenient and lets us work with the camera straight away. In person — in Croatia and by arrangement.

Which languages do you work in?

Ukrainian and English. If you have a talk in English ahead of you, we prepare it in English.

How much does a consultation cost?

It depends on the format and the task. I will name the fee when we first speak — before any work begins, with no surprises.

When does the course start?

The date isn’t set yet: I am still finishing the programme. The waitlist will be the first to know.

Three things that never go out of date

Decency
Doing what I promised. And not promising what I won’t do.
Honesty
Telling the truth — kindly, but the truth. In feedback, in deadlines, in price.
Respect
Treating people the way I would want to be treated. In work, in sales, in life.

Even when it comes to selling. A good sale is when someone has been helped to choose what they truly need. Anything else is not a sale.

If you have read this far, perhaps we should talk. Write me a few lines about your task. I will answer honestly: whether I can help, and where best to begin.

Yevheniia